By: Tom Zeller, Jr.

New York Times

September 25, 2010

WHEN Barbara Landau, an environmental and land-use lawyer in suburban Boston, was shopping for insurance on the energy-efficient home she and her husband were building in the woods just outside of town here, she was routinely asked what sort of furnace the home would have.

“None,” she replied.

Several insurers declined coverage.

“They just didn’t understand what we were trying to do,” Mrs. Landau recalls. “They said the pipes would freeze.”